Theory Studios Brochure

Typeface: Butler | Work Sans | Playfair Display

Background:

Since we learned more about brochures this week and print design is by far the worst aspect of my skillset, I wanted to give it a go. I decided to create a design based around a made-up interior design studio, "Theory Studios". See the inner and outer designs below.

Proximity:

Each pane is a group with its own individual styles but all of the basic text structures are grouped accordingly to whatever information is present.

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Alignment:

I tried to play with panel-based alignment (left pane text gets a left alignment, middle pane -> middle alignment, etc.) but the left pane text at the bottom created an empty void so I decided to incorporate left, right, and middle-aligned text with a center-aligned icon within each panel.

Repetition:

The entire inner panels follow the same repetitive structure. Icon > Header > Sub-header > Paragraph text.

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Contrast:

My contrast comes from the olive and gold-colored text (all within the color palette of the background image) on top of the neutral white background.

Skills:

• Text

• Layer Mask

• Rulers

• Marquee Tool

• Adjustment Layers

• Color Palettes

• Clipping Masks

• Blending Options

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Design Considerations:

• Keep it clean, minimal, and sophisticated

• Design something you've never done before.

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Credits:

• Images: Pexels, Jonathan Borba

• Typeface: Butler, Work Sans, Playfair Display

• Icons: Seek PNG

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INNER PANEL:

OUTER PANEL: