| 1 | Aviv Ad

Aviv Magazine Ad

Typeface | Work Sans, Playfair Display

Background:

See full design below. For this week's assignment, I wanted to utilize a lot of the different tools we've learned when it comes to retouching, recovery, and manipulation. So I decided to create a skincare ad for a fake company, Aviv, where the focus is a model who has visible acne and skin fragments to be touched up. I also needed to use the content-aware tool to fill out the model's right elbow.

Proximity:

All of the text is sectioned within the middle-left pane of the design, divided into three separate sections - the header, copy (including a subheader and paragraph), and logo.

Alignment:

To create separation between the graphic, text, and model, I wanted to left-align the image and text and right-align the model between the left and right panes.

 

Repetition:

Due to the limited text, the repetition I focused on was in the center bubble within the discount text. It follows the same font, aside from the “plus …”, but varies in size and color. The bottom-right text is also grouped, just with a separate bold on the “Not valid …” text.

Contrast:

I'm a big fan of simplicity and minimalism in design so I decided to rely on the white background as a base focal point for my contrast. From there I introduce darker tones for text and brighter colors for the product to pop from the 

Skills:

  • Text

  • Paint Tool

  • Layer Mask

  • Rulers

  • Circle Tool

  • Marquee Tool

  • Pen Tool

  • Masks

  • Content-Aware Tool

  • Spot Healing Brush Tool

  • Neural Filters > Skin Smoothing

Design Considerations:

  • Don't overdo any retouching on the model - Don't make her look fake

  • Make the product stand out with different colors

  • Fix the model's right elbow

Credits: