Typeface | Work Sans, Playfair Display

Background:

See full design below. For this week's assignment, I wanted to utilize a lot of the different tools we've learned when it comes to retouching, recovery, and manipulation. So I decided to create a skincare ad for a fake company, Aviv, where the focus is a model who has visible acne and skin fragments to be touched up. I also needed to use the content-aware tool to fill out the model's right elbow.

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Proximity:

All of the text is sectioned within the middle-left pane of the design, divided into three separate sections - the header, copy (including a subheader and paragraph), and logo.

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Alignment:

To create separation between the graphic, text, and model, I wanted to left-align the image and text and right-align the model between the left and right panes.

 

Repetition:

Due to the limited text, the repetition I focused on was in the center bubble within the discount text. It follows the same font, aside from the “plus …”, but varies in size and color. The bottom-right text is also grouped, just with a separate bold on the “Not valid …” text.

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Contrast:

I'm a big fan of simplicity and minimalism in design so I decided to rely on the white background as a base focal point for my contrast. From there I introduce darker tones for text and brighter colors for the product to pop from the