Josh Tilton
| 8 | Global Health Cover
Typeface | Source, Caslon
Background:
SEE FULL COVER BELOW: The idea behind this design stems from the use of patterns in a visual to help convey a certain narrative. The original image shows tightly-packed apartments that all contribute to a darker and semi-run down pattern that was the perfect visual piece of a magazine cover for a mockup non-profit organization that shares information about global health.
Contrast:
To contrast against the overabundant dark background, white was used as the overwhelming contrast component to create visual separation from the copy and background.
Repetition:
One of the biggest contributors to repetition within the design is the serif-style copy to create a sophisticated look throughout the piece. Since the image is so visually dominant, the copy needed to stand out while not looking aggressive or overwhelming.
Alignment:
The title copy is all center-aligned to focus the viewer's attention on the title of the magazine. The subheader copy is all left-aligned to help the reader easily read the text.
Proximity:
The core sections in the piece are the upper-center aligned title copy and the subheader lower-left aligned copy. The subheader section consists of an article snippet and therefore grouped together to signify their relationship with each other.
Skills:
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Text
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Paint Tool
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Layer Mask
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Rulers
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Marquee Tool
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Brush Tool
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Artboards
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Blending Modes
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Adjustment Layers
Design Considerations:
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Utilize an image that uses patterns to create a visual narrative
Credits:
Revisions:
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Darkened shadows at the base of the magazine to accentuate the copy
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Matched copy typeface (Caslon) with title
Full cover:
Original
Revised
