| 5 | Mobile Newsletter

_ 5 _ Newsletter Mockup

Typeface | Butler, Work Sans

Background:

SEE ENTIRE DESIGN BELOW: For this week's exhibit, I decided to implement the theme from our template and newsletter assignment and create an introductory newsletter for a mockup travel company that is specifically designed for mobile users. I tried to use a lot of the basics that we learned from the readings this week and keep things simple while introducing eye-catching visuals to help the viewer stay engaged with the graphic.

Contrast:

As with a lot of my designs in general, I decided to utilize black and white's ​natural contrast while introducing various accent colors to break up the aesthetic.

Repetition:

Each section within the newsletter either consists of a header/subheader text combination as well as the use of Work Sans as the primary typeface throughout the design.

Alignment:

All of the copy and icon/images are center-aligned to help all of the objects sit within the small boundaries of the mobile dimensions.

Proximity:

The header and subheader text is in proximity with each other to help reinforce the idea of a new section. It also introduces the viewer to the most important information from each grouping followed by the descriptive copy.

Skills:

  • Text

  • Paint Tool

  • Layer Mask

  • Rulers

  • Marquee Tool

  • Brush Tool

  • Artboards

  • Shapes

  • Blending

  • Grids

Design Considerations:

  • Create a newsletter that introduces multiple sections of information while not getting too busy visually within the confines of the mobile size restrictions.

Credits:

FULL DESIGN:

Mobile Newsletter