Dolce and Gabbana Magazine Ad
Typeface: Butler | Work Sans | Playfair Display
I've wanted to start using mockups and panoramic titles more so this week I decided to create a men's perfume ad using both of those concepts. The ad is a mockup DOLCE & GABBANA ad for a new men's fragrance. The entire ad is below.
The ad itself is incredibly basic so there are two basic visual elements -- the title/sub, and the cologne/description.
By opting into a more panoramic title, I decided to center it as while center alignment is very basic and simple, it can also be very commanding and elegant when used properly.
A majority of the copy is white to help build contrast between the various backgrounds and the repeating typefaces are Felix Titling and Arial.
The two most significant forms of contrast in the ad are the title which is a dark color on top of the lighter backgrounds and the dark cologne bottle over the light blue background.
Don't repeat concepts previously used in the watch ad mockup
Make text panoramic
Use an image with a striking model to help convey the idea of boldness and luxury