Dolce and Gabbana Magazine Ad

Typeface: Butler | Work Sans | Playfair Display

Background:

I've wanted to start using mockups and panoramic titles more so this week I decided to create a men's perfume ad using both of those concepts. The ad is a mockup DOLCE & GABBANA ad for a new men's fragrance. The entire ad is below.

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Proximity:

The ad itself is incredibly basic so there are two basic visual elements -- the title/sub, and the cologne/description. 

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Alignment:

By opting into a more panoramic title, I decided to center it as while center alignment is very basic and simple, it can also be very commanding and elegant when used properly. 

Repetition:

A majority of the copy is white to help build contrast between the various backgrounds and the repeating typefaces are Felix Titling and Arial.

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Contrast:

The two most significant forms of contrast in the ad are the title which is a dark color on top of the lighter backgrounds and the dark cologne bottle over the light blue background.