Dolce and Gabbana Magazine Ad

DOLCE & GABBANA Ad Mockup

Typeface: Butler | Work Sans | Playfair Display

Background:

I've wanted to start using mockups and panoramic titles more so this week I decided to create a men's perfume ad using both of those concepts. The ad is a mockup DOLCE & GABBANA ad for a new men's fragrance. The entire ad is below.

Proximity:

The ad itself is incredibly basic so there are two basic visual elements -- the title/sub, and the cologne/description. 

Alignment:

By opting into a more panoramic title, I decided to center it as while center alignment is very basic and simple, it can also be very commanding and elegant when used properly. 

 

Repetition:

A majority of the copy is white to help build contrast between the various backgrounds and the repeating typefaces are Felix Titling and Arial.

Contrast:

The two most significant forms of contrast in the ad are the title which is a dark color on top of the lighter backgrounds and the dark cologne bottle over the light blue background.

Skills:

  • Text

  • Layer Mask

  • Rulers

  • Marquee Tool

  • Adjustment Layers

  • Color Palettes

  • Clipping Masks

  • Blending Options

  • Brush Tool

  • Paint Tool

Design Considerations:

  • Don't repeat concepts previously used in the watch ad mockup

  • Make text panoramic

  • Use an image with a striking model to help convey the idea of boldness and luxury

Credits:

Full Ad:

DOLCE & GABBANA Ad